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General Tire hits the road on a promotional tour across Europe to celebrate its centenary

  • “100 Years of adventure” and “Anywhere is possible” are the key messages
  • Take a photo – and a holiday: General Tire is offering a trip for two to Crete

Hannover, Germany / Fort Mill, SC, USA, April 15, 2015. General Tire is embarking on a promotional tour around Europe to mark the tire brand’s 100-year anniversary. “100 Years of adventure” and “Anywhere is possible” will be the name of the game between March and September as a convoy of cars explore Europe’s rich diversity – from Norway's North Cape to Sicily, and from the Atlantic coast of Portugal to the Black Sea beaches of Bulgaria. The aim is to showcase to drivers and tire dealers the brand’s long history and tradition of making reliable high-tech tires, and to draw attention to its current range of products. Among the stop-offs along the way will be the Autopromotec exhibition in Bologna, Italy (20-24.05), the “Abenteuer Allrad” show in Bad Kissingen, Germany (04-07.06) and the Hungaroring near Budapest in Hungary. The cars involved are three Mercedes ML 4x4 models and a Mercedes-Benz E-Class Cabriolet.

If you spot the promotional vehicles in action as part of a campaign by a tire dealer or just out on the road, grab your camera, take a creative photo and e-mail it with your address to General Tire ( The tire brand is offering a five-day trip to Crete for two people. Awaiting the prize winners will be entry to 4x4 safari adventures across the romantic Mediterranean island and plenty of rest and relaxation besides. Further information is available at

Jiminy-Ann Bosman

PR and Communications Manager

Continental Tyre SA (Pty) Ltd

PO Box 699, Port Elizabeth, South Africa

Cadle Street, New Brighton West, Port Elizabeth, 6000, South Africa

+27 41 406 5111

+27 86 440 0309